COACHING FOR MUSICIANS & ENTREPRENEURS
COACHING FOR MUSICIANS & ENTREPRENEURS
”You may know exactly what’s difficult without knowing how to deal with it. Perhaps creating has become a struggle, or you and your business partner keep having the same conversation without getting anywhere..
We start there. I help you understand what’s happening, see strengths you may be overlooking, and find practical ways to approach the situation that make sense for you.”
A PLACE YOU CAN BE HEARD
A METHOD FOCUSED ON STRENGHTS
A GUIDE TOWARDS AUTONOMY
WHERE THIS APPROACH
COMES FROM

For more than fifteen years, I’ve been making guitars and building a business around something I love. But there was a time when the more I gave to it, the harder my life became. I couldn’t see how to make things better. I came close to leaving lutherie behind. A conversation helped me understand what effort alone hadn’t solved.
I began studying psychology and recognizing how I made decisions, handled pressure and related to other people. I learned why so much of my energy was going nowhere and began making changes I hadn’t known how to make before. What I learned changed how I lived and ran my business. It also became something I could offer others: help understanding a difficult situation, recognizing strengths they hadn’t fully used, and finding practical ways forward.
My wife, Jacinthe Fortier, is a psychologist. Together, we created Valeur Humaine to share knowledge people can use in their relationships, their projects and their everyday lives. We bring different experience to that purpose, along with a shared conviction: understanding ourselves better gives us more ways to respond to what life asks of us.
“Today, I have a much clearer sense of how to use my strengths. I handle complex situations better, and I procrastinate less.”
— ÉLIE
CHOOSE A PLACE TO BEGIN
ONE TO ONE WITH MAXIME
Bring the question you’re facing. Together, we’ll look at what’s happening and find practical ways to approach it.
60 minutes · Online · $130 CAD
BY VALEUR HUMAINE
Understand yourself and others better, with ideas you can use in your relationships, your creative practice and your business.
AREAS OF WORK
ETHICS & CONFIDENTIALITY
Sessions are private. What is shared is treated with the utmost discretion and confidentiality.
I work within the limits of my role. Coaching is not psychotherapy, and I will say so clearly when another form of professional support would be more appropriate.
TESTIMONIALS
“Today, I make decisions that are more aligned with my goals, and my relationships with my business partner and my family have improved significantly.”
— V.
“Max understands me even when I can’t find the right words. His guidance is practical and specific, and it has directly changed how I approach situations I previously would have avoided.”
— D.
“Before working with Maxime, I struggled to put the right value on my products and services. Today, I’m more focused on my work and more confident with clients.”
— YOUSSEF